Piano Industry Portal

for experts and enthusiasts

More than just followers – be found by the entire industry

Why does a professional portal offer more than social media or your website's news page?

Many companies believe that a quick social media post is enough to "check the box" for online marketing. But while social media is useful, its impact is often fleeting - posts are quickly buried and forgotten. Think of social media as a loudspeaker. But think of a professional portal as your business card on Google – always there when someone searches.

Publishing news on your own website is important - but its reach is limited. Typically, it’s seen only by those who already know you: existing customers, newsletter subscribers, or people actively searching for your company.

But what about everyone else?
Industry portals solve this. They bring together news from multiple brands in one place - so readers don’t have to visit dozens of websites or subscribe to hundreds of newsletters to stay informed. They just need one trusted source.

When your news is on a professional portal:

Your social media and website reach only a slice of your potential audience. We bring these together, helping you reach the entire professional community.
It appears alongside other relevant content - creating more chances for visibility.
Professionals have everything — except time. That’s why they keep coming back to places where they find everything they need in one spot.

In short: your website and social media platforms speak to your followers. Our portal helps you reach beyond them.

Our packages

Short news

We recommend this option to anyone working in piano manufacturing, sales, or service.

As the only and most widely read professional portal in the industry, we regularly publish short news items that support the piano profession. These appear in our "Backstage News" section and remain online until replaced by newer updates.

This short news format is free of charge. So even if you don’t choose any of the paid options, you can still send us your news and we’ll publish it.

Occasional

Tip for content:

a new product, technology
limited-time offer, price reduction
participation in an event
any news or announcement related to your company

Ideal for those who want to promote something new with rich content and longer visibility to the piano industry's target audience.

You can choose from two appearance formats:

a) We place a banner on our website with content and visuals provided by you, along with a clickable link directing readers to your chosen landing page.

b) We write, edit, and post an article based on the news you provide. It appears as a dedicated article page, featured with a lead image or teaser on the homepage. The article includes in-depth content, photos, videos, and links to your company.

Both the article and banner remain available for 2 months.

Package price: 40 EUR

Continuous presence

Tip for content:

the ones in occasional +
we collect and forward readers’ questions to your company — you only need to reply to us, and we will share your answers with everyone
educate your audience through targeted series such as: how to use it, how to choose the right one, and why your material (or instrument) is better than the standard alternative?
promote your event and encourage your audience to participate

Recommended for brands that want to maintain a consistent presence on our portal — whether with news, innovations, tools, jobs, or educational content.

You can purchase an annual presence on our platform. This includes regular visibility on various parts of the site: the magazine, the tools section, and even job listings. You are entitled to up to 2 appearances per month, which may include: